The more things change, the more we stay the same

It is with great excitement that we want to introduce our new brand profile and labels to you.

Over the past two and a half years our old labels have done a great job of presenting the more than 125 different beers we have created. The ”Älvsborgs” bridge was a prominent feature because of the location of our first, and now smaller brewery, in Sockerbruket.

With the imminent opening of our second and much larger brewery in Kungsten, just up the road, we thought it appropriate to update the brand profile and labels at the same time.

The beers we have brewed over the past two and a half years have been given a life of their own with regards to colours. IPAs are green, Stouts are brown, Pale Ales are Light Blue, and so on.

Out of that we created a colour pattern spectrum, which we associate with all of our beers, styles and flavours.

IPAs are still green, Pale Ales are still light blue, Porters are still dark blue, albeit with a more colourful label and pattern. And each one has their place in the colour spectrum, which is now the New Beerbliotek brand profile.

We trust you like the designs, but even more that you keep enjoying our beers.


P.S. If you would like some new press photographs, then you’ll find more than enough press photos here.