Beer releases, Cans, New Beers, Systembolaget

Beer Release #302. Malt Beverage – Amber Lager.

A marketing can packshot of Malt Beverage, an Amber Lager, brewed by Swedish Craft Brewery Beerbliotek.

A spicy and sweet, perfectly balanced Malt Beverage.

This is the first beer in our homebrand series where we challenged our brewers with a two word brief, and where design does not take centre stage, but the beer itself. This Amber Lager is spicy and sweet with a full malt flavour.

Hints of sweet apples and fig jam on the nose, caramel and dried fruit notes in the flavour, and a light yeast character with the perfect bitterness to end it off. This malt beverage is the perfect balance between yeast, hops and malted barley leaving you wanting more.

We packaged Malt Beverage both in cans as well as in 2 casks (see photos below). Before we released any cans to Sweden and to our usual export markets all over the world, we had a cask night launch at one of our favourite local bars, Haket. It was a great success with Malt Beverage selling out a few hours after it was tapped, and being voted Swedens highest rated Lager on Untappd. Our brewers did good.

”A malt beverage is made by the alcoholic fermentation of malted barley and hops, such as this beer.”

Style Amber Lager

ABV 5.3%